Epicuts is a creative advertising agency and Instagram brand with over 160K followers. Nik (founder) and I began our collaboration in December 2024, when he was searching for some extra hands on motion graphics and animatics to give him breathing room to scale his agency.

Nik has a very distinct motion graphic style, so it was an interesting collaborative experience working to align myself with his style of content. The key was listening, taking notes, and simply studying the fundamental principles behind:

1. How Nik makes decisions

2. What makes those decisions particularly effective in both drawing in a client base and engaging an audience on Instagram.

Nik and I still work together and have a very healthy relationship. In the short time we’ve partnered, I have already helped drive over 1 million views for his personal Instagram page alone.

Out of confidentiality, I will keep this page to screenshots and approved content.